Hello! I am Nicole
A UX designer focusing on emotional digital experience that connect with users and business
A UX designer focusing on emotional digital experience that connect with users and business
A UX designer focusing on emotional digital experience that connect with users and business
UX Cases
UX Cases
UX Cases
About
About
About
I'm the gal behind Figma
I believe fostering emotional experience not only benefits users, but also enriches company culture and supports broader business goals.
I'm a UX designer at Spring Financial, where I am part of the Bloom Financial Assistant Mobile App team - A platform that helps customers manage their money with greater clarity and confidence. I hold a degree in Graphic Design from LaSalle College (formerly the Art Institute of Vancouver) and completed the UX Design Apprenticeship at General Assembly in 2021.
I realised that great products don't just about solve problems but also connect with users on a human level. Whether I am mapping out design solutions, conducting research, or ensuring accessibility, I blend aesthetics, empathy, and strategic thinking to build an emotional experiences that resonate. Working across both B2B and B2C projects has shown me that true innovation arises from understanding user needs, business goals and crafting simple, and purposeful solutions.
When I’m not designing, I find solace in painting and exploring art galleries, where creativity quiets my mind and helps me reconnect with my inner voice. Beyond art, I also love spending time outdoors, embracing each experience that keeps me inspired. These moments of exploration remind me that whether it’s a brushstroke on a canvas or a thoughtfully crafted product feature, each encounter can offer valuable insights into the human journey.
My Values
My Values
My Values
🧠 Keep my brain motivated & always learning
I'm always seeking opportunities to enhance my skills and knowledge as a designer. Whether it's collaborating on projects, listing to design podcast, taking self-paced courses, exploring Figma tricks, or engaging in community meetups to exchange insights, I'm dedicated to staying motivated and learning from others while sharing my experiences.
🧠 Keep my brain motivated & always learning
I'm always seeking opportunities to enhance my skills and knowledge as a designer. Whether it's collaborating on projects, listing to design podcast, taking self-paced courses, exploring Figma tricks, or engaging in community meetups to exchange insights, I'm dedicated to staying motivated and learning from others while sharing my experiences.
🧠 Keep my brain motivated & always learning
I'm always seeking opportunities to enhance my skills and knowledge as a designer. Whether it's collaborating on projects, listing to design podcast, taking self-paced courses, exploring Figma tricks, or engaging in community meetups to exchange insights, I'm dedicated to staying motivated and learning from others while sharing my experiences.
🦄 Passion is the key
I love and enjoy what I do, I have the drive to pour my heart into the things I believe in. My passion, energy, and enthusiasm fuel me to craft meaningful, impactful designs that connect with people and contribute to making the world a better place.
🦄 Passion is the key
I love and enjoy what I do, I have the drive to pour my heart into the things I believe in. My passion, energy, and enthusiasm fuel me to craft meaningful, impactful designs that connect with people and contribute to making the world a better place.
🦄 Passion is the key
I love and enjoy what I do, I have the drive to pour my heart into the things I believe in. My passion, energy, and enthusiasm fuel me to craft meaningful, impactful designs that connect with people and contribute to making the world a better place.
🙌🏼 Accept failure and imposter syndrome
Embrace learning curve, failure, and discomfort fuels innovation, resilience and humanizes the design process. Open your mind and keep being curious can deliver more successful designs that meet the users' needs.
🙌🏼 Accept failure and imposter syndrome
Embrace learning curve, failure, and discomfort fuels innovation, resilience and humanizes the design process. Open your mind and keep being curious can deliver more successful designs that meet the users' needs.
🙌🏼 Accept failure and imposter syndrome
Embrace learning curve, failure, and discomfort fuels innovation, resilience and humanizes the design process. Open your mind and keep being curious can deliver more successful designs that meet the users' needs.
💕 Be human and communicate with each other
Being empathy and kindness can bring significant impact. Open your heart to understand different perspectives, build towards a culture of inclusion and respect, continually communicate with others and stay true to yourself.
💕 Be human and communicate with each other
Being empathy and kindness can bring significant impact. Open your heart to understand different perspectives, build towards a culture of inclusion and respect, continually communicate with others and stay true to yourself.
💕 Be human and communicate with each other
Being empathy and kindness can bring significant impact. Open your heart to understand different perspectives, build towards a culture of inclusion and respect, continually communicate with others and stay true to yourself.
Experience
Experience
Experience
Spring Financial | UX Designer
AUG, 2023 - CURRENT
Designed and optimized the Bloom mobile app to build user trust and drive engagement. Key achievements include designing the Budgeting Tool and Financial AI Assistant, which reduced bounce rates by 23% and increased user engagement by 13%.These enhancements improved efficiency and personalization, delivering measurable gains in user satisfaction and retention.
Spring Financial | UX Designer
AUG, 2023 - CURRENT
Designed and optimized the Bloom mobile app to build user trust and drive engagement. Key achievements include designing the Budgeting Tool and Financial AI Assistant, which reduced bounce rates by 23% and increased user engagement by 13%.These enhancements improved efficiency and personalization, delivering measurable gains in user satisfaction and retention.
Spring Financial | UX Designer
AUG, 2023 - CURRENT
Designed and optimized the Bloom mobile app to build user trust and drive engagement. Key achievements include designing the Budgeting Tool and Financial AI Assistant, which reduced bounce rates by 23% and increased user engagement by 13%.These enhancements improved efficiency and personalization, delivering measurable gains in user satisfaction and retention.
Freelance | Product Desginer
FEB, 2022 - AUG, 2023
Led end-to-end UX design for multiple freelance projects, aligning user needs with client goals through discovery workshops and usability testing. Uncovered key pain points by analyzing bounce rates, drop-off data, and user interviews. Used Figma to translate insights into wireframes, prototypes, and scalable design systems that improved team alignment and delivery speed.
Freelance | Product Desginer
FEB, 2022 - AUG, 2023
Led end-to-end UX design for multiple freelance projects, aligning user needs with client goals through discovery workshops and usability testing. Uncovered key pain points by analyzing bounce rates, drop-off data, and user interviews. Used Figma to translate insights into wireframes, prototypes, and scalable design systems that improved team alignment and delivery speed.
Freelance | Product Desginer
FEB, 2022 - AUG, 2023
Led end-to-end UX design for multiple freelance projects, aligning user needs with client goals through discovery workshops and usability testing. Uncovered key pain points by analyzing bounce rates, drop-off data, and user interviews. Used Figma to translate insights into wireframes, prototypes, and scalable design systems that improved team alignment and delivery speed.
Code Your Dreams | UX/UI Designer
DEC, 2021 - MAR, 2022
Redesigned the company website in Figma, driving a 52% increase in click-through rates within 3 months while delivering an intuitive experience for new and returning users. Collaborated with cross-functional teams to map complex workflows and create frameworks that informed strategic decisions and optimized user journeys. Ensured WCAG-compliant accessibility and seamless design hand-offs by visualizing detailed workflows and components in Figma and Zeplin.
Code Your Dreams | UX/UI Designer
DEC, 2021 - MAR, 2022
Redesigned the company website in Figma, driving a 52% increase in click-through rates within 3 months while delivering an intuitive experience for new and returning users. Collaborated with cross-functional teams to map complex workflows and create frameworks that informed strategic decisions and optimized user journeys. Ensured WCAG-compliant accessibility and seamless design hand-offs by visualizing detailed workflows and components in Figma and Zeplin.
Code Your Dreams | UX/UI Designer
DEC, 2021 - MAR, 2022
Redesigned the company website in Figma, driving a 52% increase in click-through rates within 3 months while delivering an intuitive experience for new and returning users. Collaborated with cross-functional teams to map complex workflows and create frameworks that informed strategic decisions and optimized user journeys. Ensured WCAG-compliant accessibility and seamless design hand-offs by visualizing detailed workflows and components in Figma and Zeplin.
Ratana International Inc. | Visual Designer
Jul, 2019 - Oct, 2021
Led design projects that boosted sales by 27% through innovative website and visual designs, crafted compelling marketing materials that attracted an average of 15+ new clients quarterly, and collaborated with diverse stakeholders to ensure brand consistency across all digital and marketing touchpoints.
Ratana International Inc. | Visual Designer
Jul, 2019 - Oct, 2021
Led design projects that boosted sales by 27% through innovative website and visual designs, crafted compelling marketing materials that attracted an average of 15+ new clients quarterly, and collaborated with diverse stakeholders to ensure brand consistency across all digital and marketing touchpoints.
Ratana International Inc. | Visual Designer
Jul, 2019 - Oct, 2021
Led design projects that boosted sales by 27% through innovative website and visual designs, crafted compelling marketing materials that attracted an average of 15+ new clients quarterly, and collaborated with diverse stakeholders to ensure brand consistency across all digital and marketing touchpoints.
©
Nicole Li
2025